Impact of experiential marketing on consumer purchase behaviour in restaurants

 

Dear Sirs / Madams,

This questionnaire is an academic survey regarding the impact of experiential marketing on consumer purchase behaviour in restaurants . T.G.I Friday in Taiwan is an instance in this survey. Your valuable feedback will be used for academic purpose only and will be kept confidential. I shall be appreciated your time and assistance for the completion of this questionnaire. Thank you very much.

 

 

TiasNimbas Business School 

Supervisor - Dr. Mary Klemm

Student - Wan-yun Wu

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親愛的朋友:

您好!

這是一份學術性質的問卷調查,關於「體驗行銷與消費者行為之關係探討」,以臺灣T.G.I Friday為例,

希望您能提供寶貴的意見以作研究調查,調查結果僅供學術用途,您的資料對外保密,

敬請放心填答。非常感謝您的協助與合作。

耑此  敬祝

順心如意、健康快樂!